THE LONELINESS OF THE LONG-DISTANCE SELF-PUBLICIST
The trials and tribulations of the self-published author
A bit of a mouthful of a title but it seemed to fit. After a long, exhaustive search for an agent, which so far, has proved fruitless, I set up my own publishing company,
As a self-published author, I am also in charge of publicity. This entails finding retail outlets then ensuring they have enough books. Also promoting the books on social media, forums and through this blog. In addition I have to keep and eye on Amazon where the paperbacks and kindle copies are available. Then, when orders are placed it's me who puts the book in an envelope, addresses it then takes it to the post office. But, to generate more sales I attend various functions.
I exhibit Compass Point, my narrow gauge railway layout that inspired the characters and the stories in my books, at occasional model railway exhibitions. Primarily I am there as an exhibitor so enjoy that aspect of of it but I usually sell a few books, which is gratifying. I have launched my books at The Rye Bookshop, who have been very supportive, and keep a stock of copies. At the weekend I took part in an Arts and Crafts Fair in the Sailing Club at Rye Harbour. Not much to do with books, you might think, but the harbour is thinly disguised at Compass Point in my stories, so there's a strong local connection.
It's the second time I've done it. The other exhibitors - painters and makers - are really nice people so it's a pleasure to take part. I set up my layout as a static exhibit, which acts as a talking point. I can then explain how it has influenced my writing and then maybe sell a book. In fact, I sold a couple of dozen books over the weekend (it might have been more but the weather on Saturday was atrocious).
That might sound like a healthy sales figure but... When I take into account the printing costs and the cost of the pitch, it doesn't leave a great deal. Profit? I don't think so. Like most authors, I write for fun, not profit. So, if you can think of another way to increase sales, I'd be delighted to hear from you.